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Billy Corgan at South by Southwest Interactive… live blogged 2:15 pm // Monday, March 12, 2012

Posted by susan in billy corgan, interview, news.

I’m going to try to compile all of our Billy Corgan at SXSWi coverage here… as best I can. Bear with me as this post may through go changes throughout the day.

Last night, Corgan appeared at Google’s “Android House” at Lustre Pearl, a well known local bar and music venue. Although he was scheduled to go on there around 5 PM, but judging from tweets made at the event he was on closer to 10 PM CDT. Based on the tweets I’m seeing, Corgan made remarks that were critical of the recording industry and promoted his rediscovered love for the album. He was on the “Google Play” stage, Google Play being the new name for Android Market, which Google is rebranding and rolling out new features for… I’m particularly fascinated by the Google Play Artists’ Hub. UPDATE: Watch Billy’s Sunday night appearance below.

Then today at 1 PM, Billy Corgan was interviewed by Shira Lazar for her “What’s Trending?” show. It streamed live so I know a lot of our readers watched it; feel free to discuss below. There are some choice quotes from Corgan available for your reading pleasure @WhatsTrending; Watch the full interview below.

Next up at 3:30 PM, the main event: Billy Corgan is to be interviewed by Brian Solis as part of an official SXSW panel. The room is already filling up. I’ll try to update this post with any major news items as they occur. I’m making a Twitter list of people at the panel, so follow away!

UPDATE: Oh dear readers, it appears that the panel has concluded and it sounds like this was truly an epic talk… please check out the Twitter list and @HipstersUnited for lots of choice quotes. I’ll try to get some kind of summary together soon, but I’m going out to see some SXSW band action myself tonight.

BUT WAIT: On Twitter, Billy Corgan says Oceania will be out in early June!


1. chris - 2:25 pm // Monday, March 12, 2012

“Marketing is the new money”

This is an absurd statement. Attention is only worthwhile if you have a way to monetize it. By taking part in these SXSW panels, Billy is getting a lot of free attention, but to what end? There are no tour tickets to purchase, there is no new album to purchase, the only way he can monetize this attention is if people buy the reissues or if they head to iTunes and buy something from the back catalogue that they missed. Even if he announces a release date for Oceania later this afternoon, there is still nothing for people to purchase (unless it immediately goes up for preorder on Amazon or, shudder to think, the o-site), and that attention that is “marketing” is vanishingly short-lived.

2. susan - 2:38 pm // Monday, March 12, 2012

I’m not really even sure I understand what that quote means… I’m gonna give him the benefit of the doubt for now since it’s just snipped out of context…

3. James - 2:51 pm // Monday, March 12, 2012


Click Ballroom D…looks like you can watch it live there.

4. Halo - 2:59 pm // Monday, March 12, 2012

The full quote is: “You have to give up on the concept that you’ll make money in music. Marketing is the new money.”

He was saying that he believes that artists have to branch out and do other things to sell their work. For example, they need to make deals with advertisers online to make money and market themselves or create other businesses on the side to make money. He doesn’t believe that musicians can make money from touring or selling records, they can only make money by marketing themselves and forging alliances with other businesses.

5. DREVPILE - 3:06 pm // Monday, March 12, 2012

Dear Billy. Stop. Please make good music. Stop. I will then buy it. Stop. Based on it’s quality I may even recommend it to my peers again. Stop. If the music isn’t good. Stop. It will not matter one jot, if you get Monte et al to say it is great. Stop. Sorry. Stop.

6. joe - 3:27 pm // Monday, March 12, 2012

I think Billy could shit in Monte’s mouth and he’d call it the best dessert ever.

7. jm - 3:33 pm // Monday, March 12, 2012

Trent Reznor or Radiohead would have their new albums available for purchase/download immediately.

8. MayonaiseBoy - 3:41 pm // Monday, March 12, 2012

Is that link working for anyone? It just keeps telling me the live event is not yet available.

9. Sad Navigator - 3:42 pm // Monday, March 12, 2012

Ain’t working for me either.

10. THE FREAK - 3:45 pm // Monday, March 12, 2012

^ same

11. susan - 3:51 pm // Monday, March 12, 2012

Guys, they were never going to stream the Billy/Brian panel. If you scroll down you see they’re streaming a different panel at that time (March 12/3:30 PM).

12. mknudy - 4:21 pm // Monday, March 12, 2012

Anyone happen to see this yet?

13. THE FREAK - 4:40 pm // Monday, March 12, 2012

Soooooo when are we getting Oceania?

14. susan - 4:42 pm // Monday, March 12, 2012


Thanks, was busy monitoring Twitter and didn’t see it.

15. susan - 4:54 pm // Monday, March 12, 2012


16. Bounitful_Wastland - 4:54 pm // Monday, March 12, 2012
17. lala - 5:26 pm // Monday, March 12, 2012


18. chris - 5:42 pm // Monday, March 12, 2012

OMG it’s a sine! He used to use the name “June” in his songs!!!!!1 #mysticalsignificance

19. chris - 5:44 pm // Monday, March 12, 2012

lol@ Shira calling Billy a tech influencer and social media elite. Is she referring to the time he turned off commenting on his band’s website or the time he shut down his Facebook page?

20. skullivan - 5:59 pm // Monday, March 12, 2012

@chris It’s because his twitter handle is @billy

21. chris - 6:16 pm // Monday, March 12, 2012

So first Billy says that liking an artist or following an artist on Facebook is a valid way to show support, then not 1 minute later he says that the metrics of internet popularity like followers and likes aren’t meaningful for measuring how successful an artist is and that those people aren’t engaged enough to monetize (which I happen to agree with).

Billy, like pretty much everyone else, is still trying to work through how to succeed in a music business that has drastically changed in a short period of time. I give him a lot of credit for trying a lot of different things, but before every new thing he tries he proclaims that he’s finally solved it and this new thing is the magic bullet, only for it not to work (or does it work and he tries something else anyway? We’ll never know). I think I would respect it a lot more if he actually came out and said “the industry is totally different and like everyone else I just don’t know what will work” rather than proclaiming every new idea as the right way to do things while everyone else is doing it wrong.

As an aside, Shira Lazar represents everything I hate about social media. “Let’s collaborate”, “let’s work through some case studies”, that nonsense near the end about a startup and building his brand. At one point she calls him “at Billy”. Just completely obnoxious.

22. Johnny - 9:02 pm // Monday, March 12, 2012

I will say, it seems like Billy’s sort of capitalized on the “punk/rock” baddass devil may care thing, which may be the first time it’s actually worked for him. Trending topic on twitter? Not bad, and not a bad day to announce the album. Though…so far away…more than a year since Owata…sadface

23. Jonk - 9:04 pm // Monday, March 12, 2012

lol I’m going to start referring to twitter friends as “at ____”

24. pp - 9:44 pm // Monday, March 12, 2012

Don’t worry Drevpile, you will buy the album, hate it, probably even set it on fire, then continue to waste your time here. So he’s trying new things to see what works and what doesn’t, ya don’t need to be a dick about it.

25. me - 11:19 pm // Monday, March 12, 2012

its funny how in the google interview video he says that artists need to create digital currency, where fans will advocate for bands online, engage other media outlets and potential fans so that you kind of root for your artist to win… that is just what HU does, or attempted to do, and for some reason he hates it’s existence.

26. Graves - 12:25 am // Tuesday, March 13, 2012

“that is just what HU does, or attempted to do, and for some reason he hates it’s existence.”

Really? Sometimes I can’t tell if this blog is for or against SP. They rarely pass up an opportunity to take a shot at Corgan.

27. Oh Monz - 6:31 am // Tuesday, March 13, 2012

June. Brilliant. I’ve really lost interest now. SP will always be my band (allowing me to badmouth them when I want) but seeing the interview with Bill has really made me think twice about giving a shit about this album.

Could be the best thing he’s done since Zwan… We’ll see.

28. ! - 9:37 am // Tuesday, March 13, 2012

I really liked the comparison of Nickelback (Nestle) and Arcade Fire (Famous Amos)…wtf

29. Misery - 10:01 am // Tuesday, March 13, 2012

i liked how Billy Corgan was trending worldwide. best day of my life.

30. Dystopic - 10:41 am // Tuesday, March 13, 2012

I remember when Corgan was trending worldwide… from like 1993 to 1997.

31. Zave - 11:05 am // Tuesday, March 13, 2012

Sorry to bother you people, but… I spent the last thirty minutes on the Youtube’s video of the Corgan Interview @ Google Android stand, and they kept on saying that “tomorrow” (13rd march, today) there’s gonna be the full blowout on this Oceania thing. Am I missing something? Is something truly happening today? I thought the only panel Corgan would be attending at the SXSW 2012 was the one with Solis, and that happened yesterday, the very same day of this Google Android thing.

32. susan - 11:25 am // Tuesday, March 13, 2012

Zave, the Google Play discussion was late Sunday night. They were referring to the panel with Brian Solis on Monday afternoon as being were Billy would make Oceania announcements.

Video for the Brian Solis panel probably isn’t going to be available for a week or two, but from what I can tell, not much about Oceania was said in that panel. Surely if had been, people would have tweeted about it and be reporting on it today. Honestly, it seems like that panel went a bit off the rails – not that it was crazy or anything, but I’m not sure they stayed on point and covered every topic they meant to.

33. Media reacts to Corgan’s talking tour of SXSW « Hipsters United - 12:14 pm // Tuesday, March 13, 2012

[…] has made several public appearances at South by Southwest in Austin this week. You can check out full videos of his Sunday night appearance at Android House and his early Monday afternoon appearance at […]

34. colquittbrett - 12:50 pm // Tuesday, March 13, 2012

Today would be perfect if it ended with a stream of a new fucking song.

It would be the greatest day I’ve ever knoooooooooown.

35. DREVPILE - 12:52 pm // Tuesday, March 13, 2012

Can someone quote exactly what Billy said about [good music requires good visuals / the marriage of two is inevitable] please. Thanks.

36. Zave - 5:58 pm // Tuesday, March 13, 2012

Thank you Susan.

37. yo momma - 7:54 pm // Monday, March 19, 2012

“you want to get laid…great. You want to fall in love… that is different. I am in the fall in love business.”-William Corgan xoxoxoxoxoxox

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