Pumpkins smell the buzz, partner with Coty for ‘Oceania’ fragrance 12:01 am // Sunday, April 1, 2012Posted by susan in parody.
[For more April Fool's Day posts, read through the "parody" category.]
Mere weeks after Billy Corgan asked attendees at a SXSW Interactive panel, “Would you rather have me in a record deal than selling perfumes?!,” a new report says the Smashing Pumpkins will in fact begin marketing a bottled scent during the third quarter of 2012. According to Women’s Wear Daily, Corgan will partner with Coty Prestige to create “Oceania: The Fragrance,” which Coty is describing as the first-ever (cough) “album perfume.”
In a separate press release, Corgan’s partners at Coty (who are also authoring scents for Madonna and Lady Gaga) described the scent:
Oceania: The Fragrance serves as an essential part of the full album experience that is [the Pumpkins' upcoming record] Oceania. Oceania is designed as all-encompassing sensory experience that will transport fans aurally, visually, and olfactorily. Oceania, the album, whose theme is that essentially, deeply human crisis, loneliness; loneliness, whose only counterweight is spiritual enlightenment and, if one is fortunate, the love of a woman from Down Under. Oceania: The Fragrance is inspired by these same questions, as well as the Australian state of Queensland, energy vortices, and the Colossus of Memnon. Oceania: The Fragrance features a rich blend of indolic flowers, native Queensland Bridal Veil Orchid, and sweaty musks—the swirling, heavenly heights of white blooms, tempered by the basest human fears. Only by copiously applying Oceania: The Fragrance will Smashing Pumpkins superfans truly understand the mystery of Oceania: the album.
Corgan’s squeeze Jessica Origliasso has already expressed her approval for the scent on Twitter, saying, “Lovers, I smell like angel’s breath & Queensland orchids Xx”
Corgan’s biting remarks at SXSW contrasted the public’s expectations that mainstream pop artists will market products to them with the expectation that alternative and indie artists will eschew money-making opportunities. Declaring in one forum that “marketing is the new money,” Corgan was also quoted as saying: “If I have to sell cologne to make my music vital, then that’s what I have to do…not that anyone would buy it.”
Oceania: The Fragrance will be available in 50 and 100 mL Eau de Parfum, in a globe-shaped, resonant crystal-topped bottle; a 10 mL purse spray will be exclusive to Sephora.